Online business has grown from being a new concept to something that has come to stay; small businesses are not the only ones enjoying being online, as many big brands have joined the trend.
One thing to note is that getting customers and their attention is intricate, especially now that big businesses are online.
The best way to get attention and bring customers to patronize your online business is by always promoting your business. Promoting your business online requires lots of money and the services of advertising and promotion agencies.
Still, in cases where you have little or no resources for promoting your business online, there are other options where you can do the same for free.
This article will give tips on how to spread the word about your business for free
Tips On How To Promote Your Business Online For Free
The following tips or ideas will significantly help; follow them, and you may not have to spend any money on promotion.
1. Use the Best SEO Strategies
In cases where there is little or no money to pay for Google Ads, you can move your website higher using SEO strategies. SEO or search engine optimization helps to place your websites and pages in higher positions where Google and other search engines will easily detect them and show them to users.
Many SEO experts and companies provide the service, and buying these SEO tools and software is also available. These tools and software help to make new content and even correct old ones using guidelines; however, these tools are costly. But one fantastic thing is that the results are worth the money.
In cases where you need more money to hire an SEO expert or buy tools and software, free courses will help you learn the strategies.
Linkedin and some platforms provide free training on SEO strategies, and some tools provide free service to users; you can go for them. However, these free tools may offer different designs and benefits of lesser quality than paid ones.
One way to do this is by creating a Google business profile and verifying it is verified; this is just the best official way to advertise your business on Google.
One of the benefits of this is that users can easily find you when they use Google maps to search for a company in your niche; another benefit is that you will be easily seen in the right side knowledge panel when people carry out Google searches.
Google’s business profile is one way to be in the faces of people and generate traffic to your website or page. To set up your profile, go to the Google business claim page and type in your name; follow the steps to verify and claim your business.
Note that you will have to provide documents showing the company belongs to you. When your business is verified, you can add product details and promotions, send or receive direct messages to and from customers, and answer user questions and reviews.
Creating and verifying your Google business profile is free; you only need to provide documents proving you are the business owner.
A product listing is a page on your website that shows a list of products according to category or search query by users. It may be difficult for customers to take pictures of products and post them on social media platforms like Instagram; only influencers can do this.
Making your product listing shareable to social media platforms like Facebook, Twitter, Instagram, and others using a social widget is the best way to get customers to give you and your page a shout-out.
Making your product listing shareable is free and is a fantastic way to create trust for your business.
Reviews from customers are a free way of promoting your business online; you can reach out to your customers and ask them for reviews; stating their opinions will help get more customers to the brand and help other customers to get the right products.
You can ask your customers for reviews through word of mouth and send them an email or a direct message.
These reviews can be made on the customer’s social media account or sent directly to you. In the future, you can post these reviews on your social media pages or even use them to run ads.
One thing you must do is to get permission from customers before publicly using their reviews to promote their business. Review is a free way of getting more people to know about your business using a third party.
Social media is one tool that can promote your business online in a massive way, and there are many options you can use.
Select the best one that matches your target audience; for example, Instagram is recommended when your target audiences are young, while most people may recommend Facebook for older people.
Another factor to consider when choosing a social media platform is communication style. You can use videos, pictures, memes, quizzes, and other strategies to promote your business online on social media.
You can use these strategies to see which performs better by checking the platform’s analytics. Using the method with the highest reactions would be best, as it will get more traffic to your content.
You can have an account for your business on most social media platforms and claim them, which will prevent another business from using your name and destroying your image.
6. Use a Customized Email Signature
If you are using email marketing to promote your business online, generating a customized email signature just for your brand is another tip that will further bring your business forward to customers.
The email signature is one feature that comes with Gmail, Office 365, Outlook, Apple Mail, and others. It allows you to create a unique signature automatically inserted at the end of all your email messages. This signature can be your business name, website URL, or social media handle.
Tools like HubSpot, Capterra, My Signature, and others can help you generate these email signatures.
Blogging may take some time to generate results, but it is one effective and free way of promoting your business online. You can create rich content related to your business niche and ensure this blog is optimized so users can easily see it on search engines.
Business blogs are one way of making your brand trustworthy and driving more traffic to your business website. The more people come across your blogs, the more they will reach out to your business website. Check out the benefits of blogging for Business
Many online communities and forums are made of people in the same business. They are formed so members can share their ideas about a subject and interact with one another.
Social media has many of these forums and communities, so you can choose those that give you opportunities to promote your business.
Before joining any of these forums, read their rules and abide by them, be active in discussions and give your opinions on issues and topics.
You can meet potential customers from these groups. Some of these forums include Quora, Facebook, Reddit, and others.
Promoting your business online may seem complicated, as many brands also enjoy online marketing. Online promotion and advertising may require resources and funds, but not all business owners have these.
The only option is to look for free strategies and tips that will help promote this business online. We have highlighted and explained some ways of achieving this promotion without spending money.